Amazon Biojewelry
From seed to hand-enameled silver, every HB Design piece carries the identity, ancestry and sustainability of the Amazon.
Our Story
HB Design grew out of the Pará Gems and Jewelry Program, launched in 1998, and started as a craft on July 18, 2002, by designer Helena Bezerra. What began as a dream became a benchmark in original Amazonian jewelry.
The company was formalized in 2007 and, in 2008, earned its own unit at the São José Liberto Space, the Pará Jewelry Hub, with an in-house goldsmith workshop. There, tradition and design meet to turn local raw materials into unique pieces.
The Founder
Designer, goldsmith and creator of HB Design
Helena Lúcia Macedo Bezerra Mergulhão is a fashion designer with a postgraduate degree in Fashion Product Management and goldsmithing training from SENAI-PA. With over 20 years devoted to jewelry, she is the first woman goldsmith of the Pará Jewelry Hub.
For more than 15 years she has been part of the productive incentive program of the Amazon Institute of Gems and Jewelry, developing original collections inspired by Pará culture. For Helena, design is the instrument that mediates between the natural and the artifact, between creator, entrepreneur and artisan.
“Each piece is a wearable part of the Amazon: the forest translated into silver, color and affection.”
Recognition
Helena and HB Design have represented Pará in national and international showcases.
First woman goldsmith of the Pará Jewelry Hub at the São José Liberto Space.
Awarded the Cruz do Mérito Empreendedor honor by the Câmara Brasileira de Cultura, Regional Norte.
Present at events such as Chocolart and APEX Brasil programs, taking Amazonian jewelry beyond borders.
Ongoing participation in leading fairs of Pará craft, design and entrepreneurship.
Presence
Our jewelry has crossed Pará and Brazil, present at fairs, festivals and showcases of art, culture and entrepreneurship.
Exclusive Technique
HB Design's signature is cold translucent enameling, the Pará enameling, a technique developed by Helena Bezerra herself. It sets vibrant colors onto silver without a kiln, preserving the translucent glow that echoes the waters and light of the Amazon.
Combined with her studies of Pará inlay work, this technique gives each piece an unmistakable visual signature: the color of the living forest, applied piece by piece, by hand, at the painting bench.
From Sketch to Jewel
A handcrafted journey where design, engineering and hands come together.
It all starts with a sketch. The idea becomes a detailed project, shaped by a designer.
From the model we create the mold, which lets us reproduce the piece by casting.
Wax is injected into the mold, forming the replicas that make up the wax tree.
The wax pieces are grouped into a tree and coated with a refractory material.
The wax is burned out and the cavity is filled with molten silver, creating the silver tree.
Each piece is cut and separated individually from the silver tree.
At the painting bench, color is applied by hand with the house's exclusive technique.
Final touch-ups, polishing and the shine that makes each jewel ready to wear.
Commitment
Crafting jewelry responsibly is part of HB Design's DNA. We work with reclaimed silver and natural Amazonian materials, reducing waste and giving new purpose to what would often be discarded.
Açaí seeds, Brazil nut husks, buffalo horn, cacao nibs, reclaimed wood and even rope from the Círio procession take new form in pieces that celebrate the standing forest. Each jewel is born from a fruit, a seed or a leftover of the region, an invitation to value the Amazon without consuming it.
Reuse of silver and materials for low-impact production.
Amazonian seeds and materials woven into the jewelry design.
Artisanal production that honors the craft and local traditions.
Regional iconography telling the story of the forest and its people.
Nothing is wasted
From the forest to the workbench, we reuse seeds, fibers, shells and leftovers that nature and our city offer us. Every material becomes art.
Our Art
More than jewelry, we create memories. Each year, HB Design translates a chapter of Amazonian culture into an original collection, from the faith of the Círio to the biodiversity of the forest, from the taste of cocoa to the emotions that shape us.
Discover HB Design's original collections and take with you the art, color and story of the forest.
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